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Archetypes

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Archetypes

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Biomass plants

Climate

Government

Biomass power plants: redundant or inevitable?
With biomass plants, the government wanted to ensure that the climate targets would be met. The government set aside 10 billion euros for the construction of 628 biomass plants. Objections to the biomass plants soon arose: they would not be as CO2-neutral as was assumed and there would be more useful ways to use the biomass.

Food

Icecream

The first popsicle
In 1905, the popsicle was invented by eleven-year-old Frank Epperson. He made a drink with water and some soda powder that he stirred through with a stick. Because his mother told him to go to sleep, he left the drink. When he woke up the next morning, it had frozen and the drink with the stick in it was frozen too. This was the first popsicle.

Columbus

History

Discovery journey

Columbus discovers America
Columbus was looking for a faster sailing route to the Dutch East Indies. He planned to sail there via the West. With the financial support of the Spanish Queen Isabella, his ships left for the West, but instead of finding a new route to the Dutch East Indies there, he found the undiscovered continent of America.
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Traffic

Safety

Experiment with music-making road stopped after one day
If a motorist drove the permitted speed on the N357 in Friesland, the Frisian National Anthem would be played at the correct speed. Unfortunately, the experiment was stopped after one day. Motorists drove extra fast to see how fast the music could be played. In addition, local residents heard all sorts of noises mixed up; the road not only caused dangerous situations, but also inconvenience.

Virus

Aruba

Zika

+1
Once and for all: eradicating the yellow fever mosquito in Aruba
The yellow fever mosquito in South America transmits several diseases in large numbers, including the dengue virus, the yellow fever virus, chikungunya and the Zika virus. The cost of dengue on Aruba is high and many agreed on the need for these actions. It was not possible to raise the intended amount; more than half was promised, but that was all. More parties were sceptical and eventually the project was stopped.

Sales

Management

SH*T Umbrella
Umbrellas were marketed with the term "shit umbrella" in reference to the idea that managers and product owners should be the "shit umbrellas" for their team. They should ensure that their staff is protected from bureaucratic trivia. There was very little enthusiasm for the umbrellas, as the term 'shit umbrella' did not appear to be appealing enough to the public.