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Archetypes

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Biomass plants

Climate

Government

Biomass power plants: redundant or inevitable?
With biomass plants, the government wanted to ensure that the climate targets would be met. The government set aside 10 billion euros for the construction of 628 biomass plants. Objections to the biomass plants soon arose: they would not be as CO2-neutral as was assumed and there would be more useful ways to use the biomass.

Food

Icecream

The first popsicle
In 1905, the popsicle was invented by eleven-year-old Frank Epperson. He made a drink with water and some soda powder that he stirred through with a stick. Because his mother told him to go to sleep, he left the drink. When he woke up the next morning, it had frozen and the drink with the stick in it was frozen too. This was the first popsicle.

Columbus

History

Discovery journey

Columbus discovers America
Columbus was looking for a faster sailing route to the Dutch East Indies. He planned to sail there via the West. With the financial support of the Spanish Queen Isabella, his ships left for the West, but instead of finding a new route to the Dutch East Indies there, he found the undiscovered continent of America.
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Dutch royal family

Covid

Politics

Royal vacation during the corona crisis
In the autumn vacations of 2020 during the corona pandemic, the king wanted to go on vacation to Greece with his family. Stricter corona rules had just been announced and vacations were advised against, but what the king did was not forbidden. Yet the whole country fell over him and thought he was not living up to his role model and that this action showed a lack of solidarity and empathy.

ICT

Social networking

Care innovation

+1
Hotline to Home
Hotline to Home was a telecom project with the aim of strengthening and maintaining important social contacts of hospitalised patients, using a combination of new technology and supporting communication volunteers. Unfortunately, it turned out that the patients involved did not understand the benefits of this project. The acceptance of video calls turned out to be low, contrary to theoretical considerations. Scarce personal contact was preferred to image calling.

American Airlines

Flying

Unlimited first class flying with the Unlimited AAirpass
In 1981, American Airlines introduced a pass that allowed unlimited first class flying around the world: the Unlimited AAirpass. It cost $250,000 and for an additional $150,000 you could take an extra passenger. The pass was discontinued after a few pass owners made a lot of use of their pass and the airline began to make huge losses.