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Archetypes

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Archetypes

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Biomass plants

Climate

Government

Biomass power plants: redundant or inevitable?
With biomass plants, the government wanted to ensure that the climate targets would be met. The government set aside 10 billion euros for the construction of 628 biomass plants. Objections to the biomass plants soon arose: they would not be as CO2-neutral as was assumed and there would be more useful ways to use the biomass.

Food

Icecream

The first popsicle
In 1905, the popsicle was invented by eleven-year-old Frank Epperson. He made a drink with water and some soda powder that he stirred through with a stick. Because his mother told him to go to sleep, he left the drink. When he woke up the next morning, it had frozen and the drink with the stick in it was frozen too. This was the first popsicle.

Columbus

History

Discovery journey

Columbus discovers America
Columbus was looking for a faster sailing route to the Dutch East Indies. He planned to sail there via the West. With the financial support of the Spanish Queen Isabella, his ships left for the West, but instead of finding a new route to the Dutch East Indies there, he found the undiscovered continent of America.
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Journalism

America

The Correspondent

The Failed Correspondent
In 2018, the idea arose to launch an English-language extension of the magazine De Correspondent, a digital platform for journalism: The Correspondent. Editor-in-chief Rob Wijnbergen and publisher Ernst-Jan Pfauth started campaigning and this became a success. Unfortunately, the magazine lost many subscribers during the coronapandemic and the expansion stopped on 1 January 2021 due to financial reasons.

ICT

Healthcare innovation

Apps

+1
Tablet app does not get off the ground
Patients and healthcare professionals experience a lack of information about medication when visiting the hospital. The tablet app was intended to ensure that both patients and healthcare professionals were better informed about medication. In the end, a number of problems stood in the way of further development: there was a lack of focus, there were many exploratory meetings with parties from the business world and it proved difficult to reach agreement on a concrete plan of action.

Television channel

John de Mol

Talpa
John de Mol started the television station TIEN and invested millions in it. While the channel had many TV stars, the viewing figures remained very low. De Mol's channel was losing millions of euros every year and eventually De Mol stopped the channel and TIEN was integrated into parts of RTL Group.