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Archetypes

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Archetypes

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Biomass plants

Climate

Government

Biomass power plants: redundant or inevitable?
With biomass plants, the government wanted to ensure that the climate targets would be met. The government set aside 10 billion euros for the construction of 628 biomass plants. Objections to the biomass plants soon arose: they would not be as CO2-neutral as was assumed and there would be more useful ways to use the biomass.

Food

Icecream

The first popsicle
In 1905, the popsicle was invented by eleven-year-old Frank Epperson. He made a drink with water and some soda powder that he stirred through with a stick. Because his mother told him to go to sleep, he left the drink. When he woke up the next morning, it had frozen and the drink with the stick in it was frozen too. This was the first popsicle.

Columbus

History

Discovery journey

Columbus discovers America
Columbus was looking for a faster sailing route to the Dutch East Indies. He planned to sail there via the West. With the financial support of the Spanish Queen Isabella, his ships left for the West, but instead of finding a new route to the Dutch East Indies there, he found the undiscovered continent of America.
More projects

Television channel

John de Mol

Talpa
John de Mol started the television station TIEN and invested millions in it. While the channel had many TV stars, the viewing figures remained very low. De Mol's channel was losing millions of euros every year and eventually De Mol stopped the channel and TIEN was integrated into parts of RTL Group.

ICT

Social networking

Care innovation

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Hotline to Home
Hotline to Home was a telecom project with the aim of strengthening and maintaining important social contacts of hospitalised patients, using a combination of new technology and supporting communication volunteers. Unfortunately, it turned out that the patients involved did not understand the benefits of this project. The acceptance of video calls turned out to be low, contrary to theoretical considerations. Scarce personal contact was preferred to image calling.

Ford

Cars

Edsel

Ford Edsel
Ford wilde naast de bestaande submerken Mercury en Lincoln een nieuw submerk oprichten: Ford Edsel. Na grondig marktonderzoek en een grote campagne werden zeven modellen middenklasse-auto’s op de markt gebracht. Helaas werden er maar weinig auto’s van Edsel verkocht. Het publiek vond de auto’s niet mooi en duurzaam genoeg en er zaten productiefouten in. Ook had Edsel niet genoeg loyaliteit van klanten.
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