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Archetypes

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Archetypes

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Biomass plants

Climate

Government

Biomass power plants: redundant or inevitable?
With biomass plants, the government wanted to ensure that the climate targets would be met. The government set aside 10 billion euros for the construction of 628 biomass plants. Objections to the biomass plants soon arose: they would not be as CO2-neutral as was assumed and there would be more useful ways to use the biomass.

Food

Icecream

The first popsicle
In 1905, the popsicle was invented by eleven-year-old Frank Epperson. He made a drink with water and some soda powder that he stirred through with a stick. Because his mother told him to go to sleep, he left the drink. When he woke up the next morning, it had frozen and the drink with the stick in it was frozen too. This was the first popsicle.

Columbus

History

Discovery journey

Columbus discovers America
Columbus was looking for a faster sailing route to the Dutch East Indies. He planned to sail there via the West. With the financial support of the Spanish Queen Isabella, his ships left for the West, but instead of finding a new route to the Dutch East Indies there, he found the undiscovered continent of America.
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Animal products

Farmers

Animal protection

Better-Life certificate
It is more expensive for farmers and slaughterhouses to adapt to the certificate's rules than to produce animal products through their existing methods.

American Airlines

Flying

Unlimited first class flying with the Unlimited AAirpass
In 1981, American Airlines introduced a pass that allowed unlimited first class flying around the world: the Unlimited AAirpass. It cost $250,000 and for an additional $150,000 you could take an extra passenger. The pass was discontinued after a few pass owners made a lot of use of their pass and the airline began to make huge losses.

Traffic

Safety

Experiment with music-making road stopped after one day
If a motorist drove the permitted speed on the N357 in Friesland, the Frisian National Anthem would be played at the correct speed. Unfortunately, the experiment was stopped after one day. Motorists drove extra fast to see how fast the music could be played. In addition, local residents heard all sorts of noises mixed up; the road not only caused dangerous situations, but also inconvenience.