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Archetypes

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Archetypes

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Biomass plants

Climate

Government

Biomass power plants: redundant or inevitable?
With biomass plants, the government wanted to ensure that the climate targets would be met. The government set aside 10 billion euros for the construction of 628 biomass plants. Objections to the biomass plants soon arose: they would not be as CO2-neutral as was assumed and there would be more useful ways to use the biomass.

Food

Icecream

The first popsicle
In 1905, the popsicle was invented by eleven-year-old Frank Epperson. He made a drink with water and some soda powder that he stirred through with a stick. Because his mother told him to go to sleep, he left the drink. When he woke up the next morning, it had frozen and the drink with the stick in it was frozen too. This was the first popsicle.

Columbus

History

Discovery journey

Columbus discovers America
Columbus was looking for a faster sailing route to the Dutch East Indies. He planned to sail there via the West. With the financial support of the Spanish Queen Isabella, his ships left for the West, but instead of finding a new route to the Dutch East Indies there, he found the undiscovered continent of America.
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Politics

Elections

Joe Biden

+1
The democratic monster victory
Joe Biden won the 2020 US presidential election over Donald Trump. It did get a lot more exciting than the polling firms predicted, the result was not as convincing as the Democrats had hoped. This is mainly due to the fact that not enough attention was paid to identifying and winning over the doubters.

History

Politics

World Wars

Dippy the dinosaur
In 1899, a skeleton of a Diplodocus was found during an expedition by philanthropist Andrew Carnegie. From this skeleton Carnegie had eighteen casts made and donated them to world leaders. In this way he wanted to ensure world peace. The casts were gratefully accepted and exhibited by the world leaders. Unfortunately, the heads of state saw the "Dippy" as their own dinosaur and not much later World War I broke out.

Sales

Management

SH*T Umbrella
Umbrellas were marketed with the term "shit umbrella" in reference to the idea that managers and product owners should be the "shit umbrellas" for their team. They should ensure that their staff is protected from bureaucratic trivia. There was very little enthusiasm for the umbrellas, as the term 'shit umbrella' did not appear to be appealing enough to the public.