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Archetypes

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Archetypes

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Biomass plants

Climate

Government

Biomass power plants: redundant or inevitable?
With biomass plants, the government wanted to ensure that the climate targets would be met. The government set aside 10 billion euros for the construction of 628 biomass plants. Objections to the biomass plants soon arose: they would not be as CO2-neutral as was assumed and there would be more useful ways to use the biomass.

Food

Icecream

The first popsicle
In 1905, the popsicle was invented by eleven-year-old Frank Epperson. He made a drink with water and some soda powder that he stirred through with a stick. Because his mother told him to go to sleep, he left the drink. When he woke up the next morning, it had frozen and the drink with the stick in it was frozen too. This was the first popsicle.

Columbus

History

Discovery journey

Columbus discovers America
Columbus was looking for a faster sailing route to the Dutch East Indies. He planned to sail there via the West. With the financial support of the Spanish Queen Isabella, his ships left for the West, but instead of finding a new route to the Dutch East Indies there, he found the undiscovered continent of America.
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Animal products

Farmers

Animal protection

Better-Life certificate
It is more expensive for farmers and slaughterhouses to adapt to the certificate's rules than to produce animal products through their existing methods.

Pharmacists

Robotics

ICT

Does robotisation work in theory?
In this project, a new innovative pharmacy model, Big Data and Computing, was developed with the use and consideration of robotisation and extensive automation. This new form of pharmaceutical care was perceived as more pleasant by patients due to the personal approach and also showed better results. Despite the positive results for patients, wholesalers did not want to cooperate.

Porsche

Studebaker

Cars

An affordable Porsche
Porsche was eager to bring a car to the American market in a low price range. In order to realize this plan, they collaborated with the company Studebaker. While working on a design, it proved difficult to find agreement and when the design was finished, Studebaker proved to have too many financial problems to continue with the plan. When production was again possible, the model was dated.