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Archetypes

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Biomass plants

Climate

Government

Biomass power plants: redundant or inevitable?
With biomass plants, the government wanted to ensure that the climate targets would be met. The government set aside 10 billion euros for the construction of 628 biomass plants. Objections to the biomass plants soon arose: they would not be as CO2-neutral as was assumed and there would be more useful ways to use the biomass.

Food

Icecream

The first popsicle
In 1905, the popsicle was invented by eleven-year-old Frank Epperson. He made a drink with water and some soda powder that he stirred through with a stick. Because his mother told him to go to sleep, he left the drink. When he woke up the next morning, it had frozen and the drink with the stick in it was frozen too. This was the first popsicle.

Columbus

History

Discovery journey

Columbus discovers America
Columbus was looking for a faster sailing route to the Dutch East Indies. He planned to sail there via the West. With the financial support of the Spanish Queen Isabella, his ships left for the West, but instead of finding a new route to the Dutch East Indies there, he found the undiscovered continent of America.
More projects

Elderly

ICT

Informal carers

+1
Will tomorrow's people over 80 still be willing to pay for a good old age?
The number of people aged 80 and over is growing, but the government is increasingly withdrawing from their caregiving role. The pressure on informal carers is therefore increasing. Using a digital platform, Dinst wanted to offer good service at home at a competitive price. The customers were satisfied with Dinst, but customer loyalty was difficult to achieve. The elderly also felt that they should not have to pay for help.

Tenet

Cinemas

USA

Cinema film Tenet
Director Christopher Nolan's theatrical film Tenet that came out during the corona pandemic has not been a financial success. The film was well received, but due to the closure of cinemas especially in the US, the film lost too much revenue to cover its costs.

American Airlines

Flying

Unlimited first class flying with the Unlimited AAirpass
In 1981, American Airlines introduced a pass that allowed unlimited first class flying around the world: the Unlimited AAirpass. It cost $250,000 and for an additional $150,000 you could take an extra passenger. The pass was discontinued after a few pass owners made a lot of use of their pass and the airline began to make huge losses.