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With biomass plants, the government wanted to ensure that the climate targets would be met. The government set aside 10 billion euros for the construction of 628 biomass plants. Objections to the biomass plants soon arose: they would not be as CO2-neutral as was assumed and there would be more useful ways to use the biomass.

In 1905, the popsicle was invented by eleven-year-old Frank Epperson. He made a drink with water and some soda powder that he stirred through with a stick. Because his mother told him to go to sleep, he left the drink. When he woke up the next morning, it had frozen and the drink with the stick in it was frozen too. This was the first popsicle.

Columbus was looking for a faster sailing route to the Dutch East Indies. He planned to sail there via the West. With the financial support of the Spanish Queen Isabella, his ships left for the West, but instead of finding a new route to the Dutch East Indies there, he found the undiscovered continent of America.

How do you ensure successful cooperation with microfinanciers in the distribution of solar energy systems? Ensure enthusiastic and serious cooperation between the representative of the solar company in the field and those who liaise with end users about financing.

In 1981, American Airlines introduced a pass that allowed unlimited first class flying around the world: the Unlimited AAirpass. It cost $250,000 and for an additional $150,000 you could take an extra passenger. The pass was discontinued after a few pass owners made a lot of use of their pass and the airline began to make huge losses.

Ford wilde naast de bestaande submerken Mercury en Lincoln een nieuw submerk oprichten: Ford Edsel. Na grondig marktonderzoek en een grote campagne werden zeven modellen middenklasse-auto’s op de markt gebracht. Helaas werden er maar weinig auto’s van Edsel verkocht. Het publiek vond de auto’s niet mooi en duurzaam genoeg en er zaten productiefouten in. Ook had Edsel niet genoeg loyaliteit van klanten.