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Archetypes

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Archetypes

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Biomass plants

Climate

Government

Biomass power plants: redundant or inevitable?
With biomass plants, the government wanted to ensure that the climate targets would be met. The government set aside 10 billion euros for the construction of 628 biomass plants. Objections to the biomass plants soon arose: they would not be as CO2-neutral as was assumed and there would be more useful ways to use the biomass.

Food

Icecream

The first popsicle
In 1905, the popsicle was invented by eleven-year-old Frank Epperson. He made a drink with water and some soda powder that he stirred through with a stick. Because his mother told him to go to sleep, he left the drink. When he woke up the next morning, it had frozen and the drink with the stick in it was frozen too. This was the first popsicle.

Columbus

History

Discovery journey

Columbus discovers America
Columbus was looking for a faster sailing route to the Dutch East Indies. He planned to sail there via the West. With the financial support of the Spanish Queen Isabella, his ships left for the West, but instead of finding a new route to the Dutch East Indies there, he found the undiscovered continent of America.
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Aviation

Air disaster

Flying has become much safer after Tenerife air disaster
The worst air disaster ever occurred on the runway of the airport on the Canary Island of Tenerife. Two Boeings collided there at full speed. One Boeing did not have take-off clearance yet, but other circumstances also played a role. It was very foggy and there was confused communication with the control tower. Since then, flying has become much safer. Airline staff are allowed to make mistakes and admit them, so that everyone can learn from them.

Technology

Elderly care

The "smart" mattress
With a smart mattress that could take body measurements, the Nursing Home Technology Team wanted to improve the efficiency and quality of care for terminal patients in the last phase of life. Unfortunately, until now it was not possible to interpret data or receive data on desired devices, while it was crucial to be able to test. So it turned out not to be such a smart mattress.

Ford

Cars

Edsel

Ford Edsel
Ford wilde naast de bestaande submerken Mercury en Lincoln een nieuw submerk oprichten: Ford Edsel. Na grondig marktonderzoek en een grote campagne werden zeven modellen middenklasse-auto’s op de markt gebracht. Helaas werden er maar weinig auto’s van Edsel verkocht. Het publiek vond de auto’s niet mooi en duurzaam genoeg en er zaten productiefouten in. Ook had Edsel niet genoeg loyaliteit van klanten.
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